Dulce Unleashed

National campaign transcreation for an osteoporosis medication: the objective was to create original content tailored for US Hispanic audience based on the existing general market concept.

Woman in yellow blouse examining decorative ceramic plates in artisan pottery shop with pendant lighting and houseplants
Dulce Unleashed — video
MacBook Pro displaying Evenity website homepage in Spanish with hero image and navigation menu showing osteoporosis treatment informationWoman in yellow blouse examining decorative ceramic plates in artisan pottery shop with pendant lighting and houseplantsWoman holding patterned ceramic plate and canvas tote bag while shopping in pottery store with handcrafted ceramicsWoman playing with golden dog jumping on hind legs in sunny park with lush green trees in backgroundTwo women baking together in bright kitchen, kneading dough on floured counter with rolling pin and ingredients